My question is, to what end would USPSA try and trademark it? Does the legal expense justify the return?.
Let's say it gets approved. There's a lot of alternate ways to describe the process. For those clubs who are dumb enough to call their match a "Hit Factor" match, what's the Org going to do, send a cease and desist letter? Most clubs will either ignore or just change the name. For clubs that keep using it, the Org is going to have to hire a lawyer in that state to file a lawsuit (easily a $1K-$5K expense). At that point the Org is going to have to prove its damages... $3 / shooter in a 50 person match, $150? My thought is that once/if they actually file a lawsuit the club will just say sorry. The Org likely won't be awarded attorney's fees or costs, so they'll have expended a bunch of money and gained nothing. This is really a dumb and spiteful move.
Just for grins, the Florida Open is this weekend. I've done it shot it three times, it's a great match. On practiscore it doesn't look like it's even 1/2 full. This is the effect the BOD is having on USPSA.