It's the name you deserve when someone, in this case me, can't criticize a product without you going off the deep end.
Needing to hang this thing off the side of a bench, or modify your bench to secure it, wasn't a smart design decision in my opinion. It looks like others are starting to figure that out:
Maybe I'm not giving DAA a fair shake. This could all be part of a larger sales tactic (which I don't begrudge them for). Bench attachment accessory $20, large primer conversion kit $50, press integration system $100. If so, then I can at least wrap my head around the initial design.