I would not use it as a cologne, but it has a good minty smell. It is not sticky or slimy. Loaded Saturday with no wipe down or tumbling. Used in a match yesterday with no crap at all on my fingers.
As to whether it is worth the price, I will say heck ya. I am need of a right shoulder surgery desperately, but it is shooting season. I use a Redding push through die for 40 brass before I load, and it is definitely less effort on my Rock Chucker doing that process. I may be able to do even 1000 at a sitting now. I am mixing up the Brass Juice case wash right now to test. Will try to post before and after.