i'm not a drag racing buff, but here's a recent news release from the NHRA site:
Trijicon joins Schumacher's team as associate sponsor
Team owner Don Schumacher announced today that Trijicon, a world leader in the development of Brilliant Aiming Solutions for the hunting, military, and law enforcement markets, has expanded its sponsorship portfolio by signing a multi-year associate sponsorship agreement with Don Schumacher Racing on the U.S. Army Top Fuel dragster.
"Trijicon is excited to join Don Schumacher's championship operation as an associate sponsor," said Tom Munson, Director of Sales and Marketing for Trijicon. "Having our name on the U.S. Army Top Fuel dragster accomplishes two strategic goals for us: first, it provides another way for us to show our support for our troops, whom we are equipping daily for the war on terror. Second, it also allows us to promote our line of hunting optics to the NHRA fans, many of whom are dedicated hunters."
cool...