In broad terms, this is a *killer* approach for our self-esteem-seeking, peer-pressure-driven, I-want-to-fit-in society. In essence, the message is
"if you think you 'need' a gun for something, you must be whacky"
"now that I am more fully evolved, I realize that gun people are whacky"
"now that I have been enlightened, I don't want to be whacky"
"now that I'm assimilated, I'll help you become assimilated too. C'mon in, the water's fine!"
B
Sounds like the Stepford Wives...