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Paypal sponsoring Shooting USA on the outdoor network?


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Did they actually say 'sponsored by Paypal', or was there just a Paypal commercial on the outdoor channel?

If Paypal bought a 'package deal' with some advertising agency or corporate network, they might be on ION, Outdoor Channel, and BET, but not have specifically requested those demographics.

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Did they actually say 'sponsored by Paypal', or was there just a Paypal commercial on the outdoor channel?

If Paypal bought a 'package deal' with some advertising agency or corporate network, they might be on ION, Outdoor Channel, and BET, but not have specifically requested those demographics.

That's what I'm thinking. Kind of like the credit card offers during Dave Ramsey's show. Block adds vs. targeted adds.

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Paypal and Ebay do not have to worry about contingency fee counsel expecting a multi millinon dollary payoff because someone saw their ad on Shooting USA.

They most certainly do have to worry about litigation if they are involved with a gun transaction in any way. Just look at the sniper case - the shop that sold the gun was not accused of any wrongdoing, but declared victory when they had to pay only $500,000 as their settlement for being the source of the AR.

Corporate lawyers are paid to be chicken - they may have felt the litigation risk was not worth the small increase in their profits from handling this gun merchandise.

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