In my experience that's about 8 seconds too long! 10 seconds is a LOT of one shot!
Agreed, I just give a few quick sprays, oneshot is some powerful stuff.
I always use lube even with carbide dies. After trying without then running with, I will never go back. It is so smooth.
Back to the issue at hand, make sure the die and machine setup is right and clean. A quick spray in a bag or even on a tray (very messy) will be more than enough and it should run great.