Yup, the picture is from a Norwegian dealer (in fact, it's one of the very few pictures available on the net).
I guess after IWA there will be more of them, as CZUB seems to be releasing the Czechmate there.
As for the price in Norway, most things including guns are expensive. A stock STI Edge costs about $3000.
The Czechmate is announced to be 2.5x as expensive as the CZ75 TS, Not too bad considering the optics, 3 barrels, comp, front sight thingy and 4 mags.
(At least that's in Norway. I have no clue how much it will cost elsewhere, but my guesstimation is that it will be similarly priced)
--Erik
(previously just a lurker)