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USPSA Email Newsletter: USPSA Down Range


wgnoyes

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Now this is an interesting idea! Email something out to uspsa members and anyone else who wishes to subscribe on a periodic basis with interesting articles and news events. Specific link to this issue available here http://www.multibriefs.com/briefs/uspsa/uspsa050814.php, and a more generic archive link is also available here at http://www.multibriefs.com/briefs/uspsa/, and along the right side list of links on uspsa6.org. I didn't subscribe for this; it just showed up in my inbox. If you wish to subscribe for future issues, please visit here: http://multibriefs.com/optin.php?uspsa

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I just found this sitting in my spam box (known email marketing spammer, reply to a third party address, bug tracking in all links - trusting this email to be legit is like trusting a third party, out of state, payroll check). Not happy with my personal data being handed off to a low reputation third party.

Couldn't find a privacy policy on the website where they said they could do this (a no-no under California law).

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I just found this sitting in my spam box (known email marketing spammer, reply to a third party address, bug tracking in all links - trusting this email to be legit is like trusting a third party, out of state, payroll check). Not happy with my personal data being handed off to a low reputation third party.

Couldn't find a privacy policy on the website where they said they could do this (a no-no under California law).

This is the closest thing I can find, from the USPSA by-laws:

10.4 Confidentiality:

All financial information, employee information, membership lists and similar matters of this corporation shall remain confidential. All open session Boardroom discussions shall remain confidential until the minutes of those discussions are approved for dissemination by a majority of the Board except and unless otherwise approved by a majority of the Board. Executive session discussions shall be confidential. No Officer or Director shall supply copies or disseminate such confidential information to any third party without the written consent or by resolution of the Board of Directors, except as otherwise provided in these Bylaws.

This prohibition shall not apply to disclosure of such confidential information to the professional advisers of the Officers or Directors, as the case may be, although such professional advisers shall then keep it confidential. This prohibition shall not apply to disclosure to any governmental agencies to which information shall be required for the operation of the corporation.

Members serving as affiliated club contact, corporate officers, employees, Section Coordinators and Area Directors may have their names phone numbers, E-mail address, City and States published at various times and places.

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I just found this sitting in my spam box (known email marketing spammer, reply to a third party address, bug tracking in all links - trusting this email to be legit is like trusting a third party, out of state, payroll check). Not happy with my personal data being handed off to a low reputation third party.

Couldn't find a privacy policy on the website where they said they could do this (a no-no under California law).

This is the closest thing I can find, from the USPSA by-laws:

10.4 Confidentiality:

All financial information, employee information, membership lists and similar matters of this corporation shall remain confidential. All open session Boardroom discussions shall remain confidential until the minutes of those discussions are approved for dissemination by a majority of the Board except and unless otherwise approved by a majority of the Board. Executive session discussions shall be confidential. No Officer or Director shall supply copies or disseminate such confidential information to any third party without the written consent or by resolution of the Board of Directors, except as otherwise provided in these Bylaws.

This prohibition shall not apply to disclosure of such confidential information to the professional advisers of the Officers or Directors, as the case may be, although such professional advisers shall then keep it confidential. This prohibition shall not apply to disclosure to any governmental agencies to which information shall be required for the operation of the corporation.

Members serving as affiliated club contact, corporate officers, employees, Section Coordinators and Area Directors may have their names phone numbers, E-mail address, City and States published at various times and places.

So it is quite possible that this violates the bylaws also. At the very least members should have access to any confidentiality agreement that was signed with the marketing company. The bylaws do not however statisy California law with respect to online privacy for a "clear and obvious link to a privacy policy."

For anyone who doubts here is the link to the marketing company page where they try and market your eyeballs:

http://mk.multibriefs.com/MediaKit/Audience/uspsa

Edited by rbgaynor
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Never got any. Address correct in uspsa DB, so it ain't going to everybody.

It's being processed by a marketing company and mailed by a bulk email company - quite likely that it went straight to spam (that's where I found it).

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I received the Downrange email even though my membership has been expired for over a year.

<rolls eyes>

EDIT: so that begs the question: How many other former members got the same email and did any of them go back in and renew their memberships after receiving this email?

I used to do that sort of thing, bulk email, for about 200 people at my club via mailchimp.com .

Best part of it all... It was free. :)

Edited by Chills1994
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Is it possible that someone hijacked the USPSA logo and USPSA press releases for this?

That was my first thought also. I contacted HQ right away with that concern but they admitted they're behind it.

Edited by rbgaynor
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Jay posted this on the Area 6 facebook page:


From USPSA Home Office:
There will be another issue (of DownRange) released tomorrow as it is a weekly news digest being produced by and for USPSA. We control 100% of the content and receive a portion of the ad revenue. We've an agreement in place with Multiview, the company who also handles the ads on our website. We have not sold our member's data and it will be used for no other purposes than this brief. Multiview does work with a lot of organizations such as the NSSF to help generate non-dues revenue. They do all the legwork. We submit announcements and noteworthy items of our own and they augment those with news stories from other similar outlets. This will help us to better communicate with our membership at no additional cost, generate ad revenue to fund other programs and improvements and because Multiview will place our content in other newsletters, we will gain added exposure at no additional expense. http://multiview.com/about There is no expense incurred by USPSA for this brief and other than providing them with content, there is no labor.
Members may unsubscribe at any time and we have veto power over the entire brief each week. They send the final version to Marketing Director, Chris Taylor and he sends to me for final approval. This first one was a bit rushed, but we'll continue to improve and refine it.

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Jay posted this on the Area 6 facebook page:

That NSSF uses MultiView is irrelevant to the facts in this case. NSSF may have acted ethically - they may have disclosed that they're selling the information or their list may be opt-in. NSSF may have acted unethically and said they wouldn't do this and then did it anyway. Either way it doesn't matter one tiny bit to this discussion about the USPSA and what they did. Not one tiny bit.

The argument that USPSA isn't paying anything doesn't make this better - it makes it clearer that they sold our information to a marketing company (http://multiview.com/about) for services and and a share of revenue.

I'm surprised that they would still be planning to mail tomorrow given that they have been informed that the use of this information may violate California law (with both criminal and civil penalties), and the fact that the list has been mis-represented to advertisers (liability?).

Edited by rbgaynor
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Sold our information? Maybe......

I'm reading is as they've hired a marketing company to create and distribute a newsletter around select items that USPSA would like to publicize......

Both parties are being paid under a revenue sharing agreement. Multiview, who distributes the newsletter in fact has a privacy policy on their website -- though I don't know if it contains the elements required by California law.

I guess I'm missing what exactly USPSA did wrong here......

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Sold our information? Maybe......

I'm reading is as they've hired a marketing company to create and distribute a newsletter around select items that USPSA would like to publicize......

Both parties are being paid under a revenue sharing agreement. Multiview, who distributes the newsletter in fact has a privacy policy on their website -- though I don't know if it contains the elements required by California law.

I guess I'm missing what exactly USPSA did wrong here......

I'm also not seeing the problem. To me, it appears that Multiview has agreed to create and send a USPSA newsletter to email addresses supplied by USPSA in return for the rights to sell advertising in the newsletter. Other than selling advertising I don't see much difference between this and the mailing of Front Sight, which is likely done by a mailing house using names & address furnished by USPSA.

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Is it possible that someone hijacked the USPSA logo and USPSA press releases for this?

No. USPSA is a partner in the effort. I do not believe that USPSA did anything wrong. If the information provided by Jay Corn is correct, we are doing a lot right.

The better question is why did we need a partner in this. It is our email list. Most of the content consists of other stories linked from the net and Shooting Wire. Could we not as done just as well or better without multi view?

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Sold our information? Maybe......

I'm reading is as they've hired a marketing company to create and distribute a newsletter around select items that USPSA would like to publicize......

Both parties are being paid under a revenue sharing agreement. Multiview, who distributes the newsletter in fact has a privacy policy on their website -- though I don't know if it contains the elements required by California law.

I guess I'm missing what exactly USPSA did wrong here......

They've clearly bartered personal information with MultiView in exchange for a cut in the profits from marketing that information.

MultiView's privacy policy is irrelevant as it is between MultiView and user's of its website (i.e. the USPSA marketing team), not indviduals whose information is being used without ttheir knowledge. With their newsletters they track every link you click, every article you read, when you open the email, if you open the email, and who you forward it to. They can tie that back to an individual email name to build up a profile over time.

If USPSA wants to do this fine - disclose it clearly (including the involved partners) and let people opt-in. Don't lie to me in the by-laws and decide what's "good for me."

Who pays if advertisers find out that mailees are upset, that they were lied to about the mailing list being opt-in and want their money back?

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Sold our information? Maybe......

I'm reading is as they've hired a marketing company to create and distribute a newsletter around select items that USPSA would like to publicize......

Both parties are being paid under a revenue sharing agreement. Multiview, who distributes the newsletter in fact has a privacy policy on their website -- though I don't know if it contains the elements required by California law.

I guess I'm missing what exactly USPSA did wrong here......

I'm also not seeing the problem. To me, it appears that Multiview has agreed to create and send a USPSA newsletter to email addresses supplied by USPSA in return for the rights to sell advertising in the newsletter. Other than selling advertising I don't see much difference between this and the mailing of Front Sight, which is likely done by a mailing house using names & address furnished by USPSA.

Magazine ads rarely result in any where near the amount of personally identifiable information being released to the advertiser as this newsletter could. Every link you click, every article you read is tracked by MultiView and can be linked backed to your email address (which in turn can reveal a lot about who you are). This is no where close to a magazine ad.

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Is it possible that someone hijacked the USPSA logo and USPSA press releases for this?

The better question is why did we need a partner in this. It is our email list. Most of the content consists of other stories linked from the net and Shooting Wire. Could we not as done just as well or better without multi view?

This I agree with. If USPSA had done this themselves I doubt many members would have been concerned. It's the involvement of an aggressive, 3rd party marketing company that wants to track every little thing that makes this troubling.

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Regardless of who is actually sending out the emails, this should have been an OPT-IN arrangement, not opt-out!
The privacy settings on the USPSA site cover being contacted for match results, alerts, and pre-match press releases. I see nothing authorizing them to send out monthly newsletters. (Unless they are going to claim that a monthy newsletter is a "USPSA Alert.")

Edited by Parallax3D
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Is it possible that someone hijacked the USPSA logo and USPSA press releases for this?

No. USPSA is a partner in the effort. I do not believe that USPSA did anything wrong. If the information provided by Jay Corn is correct, we are doing a lot right.

The better question is why did we need a partner in this. It is our email list. Most of the content consists of other stories linked from the net and Shooting Wire. Could we not as done just as well or better without multi view?

No, we couldn't. You need to get a commercial email marketing service like this if you want to send out large amounts of emails like this. If you try to misuse your own ISP-provided email account with mass mailings, you quickly get flagged as a spammer and then you're screwed. Commercial email providers jump through all the hoops to avoid that problem for you. Edited by wgnoyes
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Regardless of who is actually sending out the emails, this should have been an OPT-IN arrangement, not opt-out!

The privacy settings on the USPSA site cover being contacted for match results, alerts, and pre-match press releases. I see nothing authorizing them to send out monthly newsletters. (Unless they are going to claim that a monthy newsletter is a "USPSA Alert.")

This is permission-based email. The case can be made that by giving them your email address at all, you gave USPSA permission to email you from time to time with items of interest. I don't see the problem and think it's largely imagined.
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