My Priority list goes like this.
1. Buy whatever is available.
2. If more than one choice is available, I go with Federal, Winchester, Tula, then CCI. In that order.
My guns / press is not too picky when it comes to primers. If I use CCI, I have to use full power striker springs or hammer springs, because they are on the harder side. I have shot and will continue to shoot any primer brand that I can get my hands on.