Competition is never a bad thing! Just looking at pictures of it, kindof looks Mark7 knock-off-ish. Looks like maybe some cast components which, if done and machined well would be ok. Being a Mark 7 owner (very early model and fairly in-expensively updated to current parts), the mark 7 exhibits very fine machining and engineering IMO. This would undercut them in price by a bit. But rules of economics make me think there would be some compromises compared to Mark 7 in some way or another but by how much I could only guess. That being said, it could easily be something I might want to add to the reloading room.