Sure, but look at what his marketing capabilities have grown to. Magpul products became the household name, Salient has exploded, Knights Armament grew in commercial recognition, LaRue built the costa rifle and sold out like none other. Surefire, Aimpoint, Vortex now. Hes a marketing beast when you make quality products.
Not to mention, he does a great job instructing and is all out enjoyable to be around. Our industry is entirely driven on buying sh*t we don't need. But you make it look cool and we throw cash at it that we don't necessarily have.