I was the guy who ran the steel matches in Missouri for over 10 years.
The issue I had at the time was there wasnt a classification system.
So what drives the new shooters in USPSA is the classifier system, With no system at the time what was in it for our shooters, nothing !
Also with steel challenge are the stages, shooting the same 8 stages are boring to most, we had at the time 32 different stages that provides variety and interest.
Jim who runs the west coast steel is an old friend and they have mixed up the stages and its much better.